The Digital Product Experiment: Update 1

Can I Really Sell a £30 Product 100 Times?

Hello and welcome back to The Digital Product Experiment!

Firstly, thank you. The response to my first blog post and TikTok videos has been great. I’ve had lovely messages, comments, and reactions from people who are also fed up with the “make a product in 40 minutes and become rich overnight” nonsense and are interested to see how this experiment goes. So now it’s time to get stuck into the actual process, including the creation, sales, and marketing (with no ads).

This Week: Market Research & Product Development

This week has been all about idea generation and product planning and designing. I started by writing down potential ideas and doing a bit of market research (aka chatting to ChatGPT to check if my product ideas would actually be worth £30 and genuinely useful). This part has been particularly challenging for me, especially around knowing my value and the value of my product.

I briefly considered the idea of creating something outside my usual niche but quickly decided to stick with what I know best: helping neurodivergent business owners. If I’m doing this properly, I want the product to be aligned with my full-time business and serve the people I care about supporting most.

Real Life, Real Distractions

This week hasn’t exactly been the most productive in terms of product creation for the experiment. With school Sports Day and family time over the weekend, coupled with my usual work commitments, I didn’t actually touch the product again until Tuesday.

But when I finally sat down, hyperfocus helped me bash out some of the pages.

I opened Canva, laid out the initial pages, wrote the “How to Use This Planner/Workbook” intro, and got totally lost in editing layouts. I used some pre-designed templates from within Canva as a starting point, then redesigned them to suit the colours and fonts I’d chosen, while keeping the accessible, neurodivergent-friendly style I’m aiming for.

Before I knew it, I had passed the famous “40-minute mark” and only stopped when the school run forced me to.

The Stats So Far

Here’s the current time breakdown:

Brainstorming and research: 17 minutes

Canva design and content writing: 39 minutes 37 seconds

Total so far: 55 minutes and 2 seconds

That’s already over 40 minutes, and I’m not done yet. So much for “whipping it up in under an hour,” right?

What’s Next?

The plan is to have the product finished and listed for sale by the start of next week, if family and work commitments allow. Once it’s live, I’ll move into the next phase: promoting it without ads, funnels, or magical Canva tricks.

I’m simply showing up, marketing the product, and seeing what happens.

If you’re following this experiment, thank you for being here. Check back soon to see how it’s going, and don’t forget to take a look at the TikToks for more updates.

Until next time.

Steph xx